Amin Aaser

Founder, Noor Kids

After conducting research related to early childhood education at Harvard, Bekerley, and San Francisco State University, Noor Kids developed an evidence-based approach to build confidence in the religious identity of young Muslim. This unique approach, focusing on storytelling, role models, critical thinking, and parent integration is embedded into each of the Noor Kids products and services.


Amin G. Aaser is a leader in Muslim children’s education, advocacy, and development.

Amin is the founder and Executive Director of Noor Kids, a Harvard-supported educational services organization that seeks to build confidence in the religious identity of young Muslims. Noor Kids publishes one of the world’s fastest-growing Islamic children’s book series with titles in over 250,000 homes across 25 countries.

Amin is an expert on identity, bullying, education, and publishing among Muslim children in America. He has been featured on NPR, BBC, and The Huffington Post, among a host of other media outlets. Since 2016, Amin has been invited to over 300 communities across North America to help counter challenges faced by Muslim children and youth.

Amin is also a “Master Storyteller,” developing his expertise in storytelling under the tutelage of Arina Isaacson, an internationally recognized, and award winning, theater actress. Amin taught Storytelling at UC Berkeley.

Amin began his career in business management, working for Fortune 500 companies such as 3M, Target Corporation, and General Mills. He gained his Master’s Degree at UC Berkeley where he focused in faith-based social enterprises. He graduated magna cum laude with distinction from the Carlson School of Management at the University of Minnesota.

He lives with his family in Minneapolis, Minnesota.

Brother Amin Aaser visits ILM Academy for ILM Academy’s 1st Annual Conference and gives a speech titled “The Impact of Islamophobia on Our Children”

Invite Amin and Noor Kids!

  • Children’s Story Times
  • Youth Workshops
  • Parent Workshops
  • Teachers Trainings

About Noor Kids

Are you ready for an adventure that will take you on a journey through the world of Islamic education? Look no further than Noor Kids!

Noor Kids is an exciting and innovative program that offers Islamic studies for children in a fun and interactive way. Their curriculum includes lessons on Quranic studies, Islamic manners, and character building, all presented through colorful illustrations, engaging stories, and hands-on activities.

But Noor Kids is more than just a curriculum; it’s a complete learning system designed to support parents, teachers, and children on their Islamic education journey. With online resources like lesson plans, quizzes, and printable worksheets, Noor Kids makes it easy for parents to teach their children at home, and for teachers to incorporate Islamic studies into their classroom lessons.

One of the unique features of Noor Kids is their award-winning books. The illustrated stories transport children to far-off lands, introducing them to new cultures, and teaching valuable lessons in an entertaining way. With titles like “The Secret Lives of the Prophets” and “The Adventures of Hajj-Man”, these books will keep your children engaged and wanting to learn more!

But Noor Kids is not just for children, they also have resources and product for parents. The Parent-Child Qur’an Study Workbook is a fantastic tool for parents to use to bond with their children and study Qur’an together in a fun and interactive way.