“I knew that we needed to show a different image to Muslim girls: You can be successful because of your hijab, and not in spite of it.” So in 2010, Elturk and her husband, Ahmed Zedan, founded Haute Hijab, an online retailer of fashionable-yet-functional head coverings. Last year, Haute Hijab brought in $1.3 million in sales, and in February of this year, it closed a $2.3 million seed round. Soon, Elturk plans to expand into athletic and medical hijabs, as well as hair care and eyewear products that work better with headscarves.
Melanie Elturk is the co-founder and CEO of Haute Hijab, the leading U.S. hijab brand and community that empowers Muslim women through leadership and community engagement. A former civil rights attorney, Melanie brings her passion for social justice to the fashion industry as she sets out to normalize hijab in the mainstream and build the first global hijab brand. Born and raised in Detroit, Michigan, Melanie is a graduate of Wayne State University and received her J.D. from the University’s law school at age 23. She is a regular contributor on ELLE.com and has been featured in the New York Times, NBC Today, USA Today and others.
“HIJAB IS MUCH MORE THAN JUST A PIECE OF CLOTH – IT’S THE WAY YOU PRESENT YOURSELF, IT’S A STATE OF MIND.”
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Women Empowerment and Entrepreneurship
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